![]() Games were the one area where users thought the feature was truly impressive. This moving perspective is nice, but I'm not sure how useful it's actually going to be. Users said it was nice that that their app icons appeared three-dimensional but didn't especially see it as useful, and they felt similarly about the depth it added to maps. That reaction was pretty much the same for most of the Dynamic Perspective integration. Many said this initial experience was "cool" but a number also said it felt "gimmicky." Our users first encountered Dynamic Perspective on the lock screen, which showed a 3D-image that changed as the person or phone moved. The feature allows for interaction via movement (tilt to scroll, shake to swipe, etc.) and also provides a dynamic, three-dimensional experience for some elements. Dynamic Perspectiveĭynamic Perspective is a system that uses sensors and cameras to detect how a user is viewing/shifting the phone and then changes what is displayed. To find out, we ran a study with 53 mobile users. So, are these four features really that big of a deal?ĭo they work? Are they truly innovative? Do consumers find them interesting and useful? In particular, the company highlights four key UX features-Dynamic Perspective, Firefly, Mayday, and Carousel/Fire OS-that make the phone significantly different from other smartphones. On the product page, Amazon touts a few hardware elements (such as 32GB of storage) and deal-sweeteners (a free year of Prime), but the pitch essentially comes down to this: The Fire Phone may look like other phones on the outside, but once you turn it on, the user experience is like nothing you've ever seen before. So what makes it different? What's the Big Thing that's going to make millions of consumers give up their iOS and Android (and Windows) devices and buy the Fire Phone? Yes, there are some extra cameras on the front and an Amazon logo on the back, but otherwise it could easily be mistaken for any number of other smartphones on the market.Īt first glace, you wouldn't notice how different Fire really is. When you first look at the newly released Fire phone, it doesn't appear to be groundbreaking. ![]()
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